The IAB SA is thrilled to release the IAB SA-PWC 2021 Online Adspend Report. Using 2020 data provided by the buy-side (advertising agencies and clients), the report shows remarkable growth despite the contraction in the economy last year. It is this increase that is reflected in the report, which also looks at sources of internet advertising, Social media, media spend per category and revenues by pricing model, and includes 3 trends from our IAB SA Research Council as we plan for the future.

The IAB SA is pleased to present the 2021 SA Digital Landscape Survey report, which provides a realistic overview of the development of the digital landscape of the past 12 months and within the context of 2020 macro and micro-economic factors. The report is brought to you by Narratiive SA and in partnership with the PRC and BMIT.

Episode 26 of the IAB Insight Events, held on Thursday 20 May, looked at digital paid media as well as search, display and social. Our speaker set addressed the new normal in digital marketing and shared highlights from both the IAB SA / PwC 2021 Online Adspend report and the IAB SA / Narratiive 2021 Digital Landscape Survey.

IAB US have just released their Q1 2021 Impact Study which shows buy-side trends and insights to help determine whether ad investments, planning, strategies, and tactics are shifting for 2021.

Our 25th Insights Online webinar was relevant to publishers, marketers and agencies alike in terms of how data is at the core of business and how to unlock its potential through digital marketing, while still complying with the key principles of transparency, trust, choice and control. Please access the webinar recording and speaker presentations here, together with a Q&A-style Thought Leadership piece by our speakers published on Bizcommunity.

In its ongoing commitment to support our members in the industry, we are pleased to share our newly released Practical Guide to Data Protection for the Digital Advertising Industry in South Africa to help prepare you to comply with the requirements of the new POPI Act coming into effect on 1 July 2021.

In this just-released report by IAB US and PwC, the digital advertising sector has shown tremendous resilience despite the ongoing ramifications of COVID-19, with digital advertising revenues having increased by 12.2% in 2020 compared to 2019.

The Brand Round Table webinar on Friday 26 March drew huge participation and provided for insightful takeaways and lively debate. Please access the 30-minute recording here.

IAB Global has carried out a State of Data initiative 2021 and put together their findings from two separate studies, The findings reveal that industry’s perceived sense of readiness around the loss of third-party cookies and identifiers does not align with its concerns for future ad tracking, targeting, re-targeting, or data investment.

Episode 24 of the IAB SA Insights Series focussed on unlocking the power of data to transform businesses from the perspective of the digital publisher experience. IAB members can access the webinar recording here.

The IAB Global report on the evolving consumer ecosystem explores how brands of all sizes are innovating to address disruption accelerated by COVID and social unrest. Some of the key findings is the retail shift to “storelessness” and a Direct Brand Economy, with projections of a 15-45% growth in permanent online shopping in virtually every consumer category.

The 2021 Digital Skills Gap Report is the result of much collaboration between the IAB SA Education Council and the Red and Yellow Creative School of Business. The report shares vital findings that will enable educational and training bodies to equip digital marketers and advertisers with the requisite skills that meet the needs of the industry.

Our 22nd Insights Online webinar was the last for this year and it was apt that we look ahead to 2021 to see what to expect. It was a good way to close the year as we listened to insightful forecasts given by experts from our IAB SA member community.

Our 21st insights Online webinar discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital.

Our most recent webinar was a huge success, with attendee participation being high as we tackled this hot topic.

With the POPI Act now completed and just awaiting the President’s enforcement, companies are trying to get to grips with the new rulings, the implications, and preparing themselves for compliance. We are pleased to be able to share with our members the invaluable assets from the 18th episode of our Insight Series, where we unpacked this broad topic.

After our very well-attended webinar on 23 April, where we released the 2020 IAB/PwC AdSpend Report and the 2020 Digital Landscape Survey Report, we are now very pleased to give you access to the video of that webinar.

The 2020 IAB SA /PwC Online Adspend Report has now been finalised and is attached. The IAB SA Research Council led the project, working in partnership with PwC South Africa to deliver the final report on digital advertising spend in South Africa for 2017, 2018 and 2019. PwC collated the data and gave their insights .

We are very pleased to announce that the very first IAB SA Annual Digital Landscape report has now been finalised and is attached for your review. Working with Narratiive and key industry stakeholders, the IAB SA Measurement Committee carried out the survey and examined and collated all the data. New segment variables include Personal Income, Socio-Economic Measure (SEMS) replacing LSMs, Digital Lifestyle Measure (DLMs) and Life stage.

Written up by the IAB SA Viewability Committee, this Viewability White Paper tackles the challenges of viewability online. It provides the industry with understanding of the key criteria for effective digital advertising and will help to improve current viewability across the ecosystem.

This is the first ever credible independent data on the social media aspects that senior digital marketers consider to be the most important – now and in the near term – across a wide range of categories. In a joint initiative between the IAB, Marketing Mix and Floodgate’s data management team, over 150 professional social media marketers were surveyed to give their considered judgments on the future intentions in the world of social media.

The IAB SA White Paper on Brand Safety clearly defines the safety of brands online within the South African context, and outlines all players in the digital ecosystem and the role they play in how to they strategise, plan their spend, choose their platforms and identify content that is problematic to brands. It will assist brands, agencies and publishers in making informed decisions in the digital ecosystem by demystifying the technology underpinning digital advertising and identifying proactive strategies to improve Brand Safety.

In collaboration with the PWC, the IAB have released their annual AdSpend report for 2017.

This template is provided by the IAB SA to help its members draw up confidentiality and non-disclosure agreements.